QUEENIE
Inspired by the labyrinthine and interconnected network of the London Underground, our campaign delved deep into Queenie’s multifaceted journey through her twenties. Navigating a maze of possibilities, relationships, and self-discovery, Queenie inhabits a liminal space where questions of identity and belonging intersect.
Social Media Campaign
CLIENT: Hulu (via Mocean)
ROLE: Creative Director
Campaign Type: Social-First
Medium/Format: Video, Social Media
Industry/Focus: Entertainment
Campaign Elements: Social Media | Video | Multi-Platform Campaign
Platforms Utilized:
Platforms: Instagram + TikTok
The campaign strategically leveraged Instagram and TikTok to connect with our audience authentically. These platforms provided a dynamic space to explore Queenie's narrative depth and engage with themes of resilience and personal growth.
Creative Direction:
"Queenie's Underground" invited our audience to explore the profound layers of Queenie's narrative. It highlighted the ongoing process of self-discovery, portraying her journey as a transformative quest illuminated by moments of resilience and personal growth.
Our visual approach utilized vibrant Gen Z colors to symbolize Queenie's resilience and the positive impact of connections. These colors represented pivotal moments, breakthroughs, supportive gestures, and laughter that contribute to Queenie's evolution
COUNTDOWNS
CHARACTER INTROS
Queenie
Kyazike
