Creative Vixstory
CREATIVE VIXSTORY - CREATIVE PRODUCER
cp+b-infiniti-discovery-idents-thumbnail.jpg

CP+B –INFINITI – Discovery UK Idents

Challenge

DESIRE

DISCOVER

DRIVE

 

The Solution

DISCOVER SOMETHING NEW WITH DOCUMENTARIES AND INFINITI… 

Infiniti is still relatively unknown across the UK so we created a series of idents that encourage people to find out more about the brand, to discover a car they might not currently know much about. 

The idents used interesting facts that are relevant to a product or design feature of one of the cars, using appropriate existing footage to help clarify this connection. 

This created a clear link to the documentaries and the Discovery channel itself, the idents taught people something new and encouraged them to continue discovering other new and exciting things. 

Q30: Agile Handling – Design - 360 camera

QX30: AWD - Storage space

Q60: Performance - Handling

 

Credits

Creatives: James Morgan & Ash Bibby

Associate Director, COG: Jonathan Brown

Account Director: Katie Guy

Senior Creative Producer: Victoria Oshodin

Account Manager: Celine Calandra

Editor: Victoria Oshodin

 

UK Discovery Ident_INFINITI Q60_Electricity

UK Discovery IDENT_INFINITI Q30_Chameleon

UK Discovery Ident_INFINITI Blood-cell

UK Discovery Ident_INFINITI Q30_Light

UK Discovery Ident_INFINITI QX30_Basilisk Lizard

UK Discovery Ident_INFINITI Q60_Dragonflies

UK Discovery Ident_INFINITI QX30_Height