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CP+B –INFINITI – Canal+ France Idents

THIS IS 4 OF 17 10" IDENTS

Challenge

To boost awareness and familiarity in France with sponsorship of Canal+ including:

•       Canal+ channel sponsorship

•       Salut Les Terriens 

•       JT Sport

•       Golf+

The Solution

ASSOCATION: Idents work best by building an association between the channel and the brand primarily with intelligent use of product – Model of Focus was INFINIT Q3O

VARIETY: The more executions the merrier  these assets wear out fast, so it is good to have a rich range of material with a singular idea at its core – We created IN, OUT AND MIDDLE: We needed 6” and 8” in and out executions – as well as idents for the middle of the break

RELEVANCE: Relevance is king – the more in tune the creative work is with the spirit of the programming the better  We created Canal+ idents with an editorial feel from the channel rather than advertising that sells and made it bespoke for each Channels. Canal +, Canal+ channel sponsorship, Salut Les Terriens, JT Sport and Golf+

The Work

Credits:

Creatives: James Morgan & Ash Bibby

Associate Director, COG: Jonathan Brown

Account Director: Katie Guy

Senior Creative Producer: Victoria Oshodin

Account Manager: Celine Calandra

Project Manager: Aude Landrieu

Video Editor: Victoria Oshodin

French Canal + Ident_INFINITI Q30_Canal +_Sport

French Canal + Ident_INFINITI Q30_C8

JT Sports - Discover In Detail

Canal+ - Strong & Precise