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BBC TWO CHRISTMAS IDENTS

BBC TWO CHRISTMAS IDENTS

BBC Two launched its Christmas idents, created by Red Bee Media.

The idents use a combination of a specially shot model town and animation.

James Wood, the BBC head of creative, creative marketing, said: "Red Bee came to us in September with a proactive idea to refresh our Christmas Identity on BBC Two. We worked together on a brief and they came to us with an inspired idea for the refresh that clearly represented the channel and its values.

"The execution and crafting of the campaign is exquisite and we now have a Christmas campaign that we and the team at Red Bee are thrilled to present to our audiences. It exudes warmth, wit and is uniquely pleasurable. Most importantly, it is distinctly BBC Two at Christmas."

Credits

Creative marketing manager, BBC Marketing: Kirsty Mullan

Creative marketing executive, BBC Marketing: Sarah Bold

Head of marketing, BBC Two: Ash Makkar

Marketing manager, BBC Two: David Dunn

 

Creative Head: James de Zoete           Creative Director: James de Zoete            

Account Director: Richard Stuart         Copywriters: James de Zoete / Oliver Parsons
Producer: Laura Gould                          Production Coordinator Victoria Oshodin
Planner: Tania Barr                                Animator/director: No Brain
Production Companies: Red Bee Media / 15 Badgers

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BBC Two Christmas Ident 2011 - Moon

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BBC Two Christmas ident - Turkeys-SD

BBC Two Christmas ident - Turkeys-SD