Client: BBC Studio CEMA/WE
Create a promo with a new angle, targeting an audience ranging from the ages of 21- 49 whilst keeping the focus point on BBC’s reputation for world-class natural history, showcasing BBC’S unique production values.
Platforms: Television and social.
Solution: BBC is known worldwide mainly for three things, BBC News, Drama and Natural History.
Since the 1950s Sir David Attenborough along with his very distinctive voice has been an integral component of BBC Natural History, so it was vital to have his sync to introduce the piece.
No one does Natural History the way BBC does. The BBC defiantly owns and dominates the Natural History scene, pioneering world-class natural history with the one and only Sir David Attenborough and not to mention unique BBC production values. I decided to make a compilation that encompass this and celebrates outstanding work – bringing natural history to us in a unique and somewhat modern way.
Creative Producer: Victoria O. Oshodin
Production Coordinator: Catherine Allen
Online Video Editor: Zoe Rixon
Sound Designer: James Murray