Client: Nana Nice Cream
I was approached by the founder of Nana Nice Cream, professional chef and food blogger Margie Broadhead (of the Made By Margie blog), to make a promotional online video. Nana Nice Cream is a dairy-free, gluten-free, guilt-free ice cream alternative.
When we think of dairy-free and gluten-free, the first words that come to mind are ‘expensive’, ‘pretentious’ and ‘tasteless’. The only way was to make Nana Nice Cream a little more human –in order to reach out to the wider masses as well as the already-founded target audience.
Once the script and dates were finalised I hired a freelance videographer, Michelle Sherlock, to film on the date in question.
I directed the video in the vision of focusing on the making of the product, the different ways you could eat the product (as the saying goes, ‘we eat with our eyes’), and I also wanted to focus on the founder Margie. I wanted to give the audience a human feel and what better way than getting to know the founder intimately, on camera – who I must say was a little bit nervous, but she was wonderful and inviting which made directing this project even more enjoyable. It didn’t hurt to be able to try the wonderful dishes.
Once I transcoded all of the camera media and labelled the media, I was able to watch and listen through the rushes, picking the best shots and making a rough timeline. Once this was done it was time to pick the music; I decided to go with an upbeat, cheerful background sound. Once the music was chosen I stepped away to make the graphics and also find a way to implement the images, which were supplied to me by the client – I wanted to keep the video running so having still images was not an option. I made a photo gallery and played about with slip and slide elements to keep the ball rolling. I wanted to stick with the glossy clean look, whilst keeping the Nana Nice Cream colour scheme.
When the graphics and textual elements were finished, I started changing the running order of the edit and added in the graphics to help illustrate in even more detail the storyline depicted so that the shots flowed smoothly throughout.
Nana Nice Cream has since grown and is now available nationwide and in Iceland stores.
Creative Producer / Director / Editor: Victoria Oshodin
DOP: Michelle Sherlock
Marketing, Producing, Directing, Editing, Copywriting and Motion Design.