DISCOVER SOMETHING NEW WITH DOCUMENTARIES AND INFINITI…
Infiniti is still relatively unknown across the UK so we created a series of idents that encourage people to find out more about the brand, to discover a car they might not currently know much about.
The idents used interesting facts that are relevant to a product or design feature of one of the cars, using appropriate existing footage to help clarify this connection. This created a clear link to the documentaries and the Discovery channel itself, the idents taught people something new and encouraged them to continue discovering other new and exciting things.
Q30: Agile Handling – Design - 360 camera
QX30: AWD - Storage space
Q60: Performance - Handling
Creatives: James Morgan & Ash Bibby
Associate Director, COG: Jonathan Brown
Account Director: Katie Guy
Senior Creative Producer: Victoria Oshodin
Account Manager: Celine Calandra
Editor: Victoria Oshodin