BBC Two launched its Christmas idents, created by Red Bee Media.
The idents use a combination of a specially shot model town and animation.
James Wood, the BBC head of creative, creative marketing, said: "Red Bee came to us in September with a proactive idea to refresh our Christmas Identity on BBC Two. We worked together on a brief and they came to us with an inspired idea for the refresh that clearly represented the channel and its values.
"The execution and crafting of the campaign is exquisite and we now have a Christmas campaign that we and the team at Red Bee are thrilled to present to our audiences. It exudes warmth, wit and is uniquely pleasurable. Most importantly, it is distinctly BBC Two at Christmas."
Creative marketing manager, BBC Marketing: Kirsty Mullan
Creative marketing executive, BBC Marketing: Sarah Bold
Head of marketing, BBC Two: Ash Makkar
Marketing manager, BBC Two: David Dunn
Creative Head: James de Zoete Creative Director: James de Zoete
Account Director: Richard Stuart Copywriters: James de Zoete / Oliver Parsons Producer: Laura Gould Production Coordinator Victoria Oshodin Planner: Tania Barr Animator/director: No Brain Production Companies: Red Bee Media / 15 Badgers