DORITOS SOLID BLACK®
SOLID BLACK® is an ongoing initiative from Doritos® to provide resources and a platform for Black Changemakers who use innovation and boldness to drive culture and give back to their communities.
In 2022, for the second year of the program, SOLID BLACK® did not only introduce the world to a new class of Changemakers but also gave the Changemakers the opportunity to support a deserving non-profit of their choice. In total, Doritos invested more than $5 million in 2022 as part of SOLID BLACK®
Meet Miss Diddy, a true powerhouse entertainment marketer, who prides herself on doing meaningful work that drives the culture forward. This Compton native began her journey over 15 years ago as the only female promoter in the entertainment capital of the world also known as Hollywood, CA. Miss Diddy publicly dominated this male-driven industry and bravely took her career to the next level when she created her own company The Brand Group. The Brand Group specializes in brand partnerships, marketing concepts, and connecting the dots between entertainment, sports, politics, education, and music.
MISS DIDDY.
While Miss Diddy has had the pleasure of working with A-list celebrities her whole career, she’s most proud of her community work and her partnership with the Mayor of Compton. Throughout the span of Miss Diddy’s career, her community efforts include providing every senior citizen home in Compton, CA with masks, providing Christmas gifts to 5,000 families, and feeding over 2,000 families between Compton & Watts, CA.
JUSTIN ROGERS A.K.A. DJ MR. ROGERS.
Meet Justin Rogers also known as DJ Mr. Rogers, a Houston-based DJ, producer, and radio mixer for (93.7 The Beat - iHeartRadio). A graduate of Prairie View A&M, DJ Mr. Rogers has become one of the most sought-after and celebrated DJs by artists, promoters, and brands because of his creativity, ear for great music, and ability to entertain a crowd. DJ Mr. Rogers has produced and co-written regional/national hit records and has toured alongside several platinum recording artists.
As a philanthropist, DJ Mr. Rogers is the co-founder of the Relief Gang, a non-profit organization he operates with rapper Trae the Truth initially designed to aid Houstonians affected by Hurricane Harvey but over the last five years has grown into a regional effort extending to other parts of Texas and Louisiana. On any given day outside of the DJ booth or studio, you can find DJ Mr. Rogers volunteering to help local communities, supporting great causes, providing essential supplies to those in need, and serving as a positive role model for Houston's next generation of leaders.
ERIC HART JR.
Meet Eric Hart Jr., a 22-year-old Georgia native who graduated from NYU's Tisch School of the Arts, where he studied photography & imaging. As a photographer, Hart's stylized portraiture is an exploration of Blackness and shifting identities within Black culture.
His visual language is influenced by the nuances of intersectionality. From masculinity and queerness, to dress, his work aims to display people like himself in all their power and beauty. Hart's photo work has been published in many acclaimed articles and praised by artists and celebrities. Hart is a two-time Gordon Parks scholar, a 2022 Forbes 30 under 30 Art & Style select, and in 2020 Hart was named one of Men's Health Magazine's 20-year-old mavericks changing America.
PIKACHULITA A.K.A. KATIE ROBINSON.
Meet Katie Robinson, also known as “PikaChulita,” a queer Black woman from Memphis who has been creating content on Twitch for over seven years. PikaChulita creates a variety of high-quality, DEI-focused, and charity-driven content. Her existence within content creation is centered around creating safe, supportive, and fun spaces for marginalized individuals-especially those who are Black, Brown, or LGBTQIA+.
PikaChulita is known for speaking very openly about her experiences as a queer Black woman across various spaces. Her aim is to uplift her peers within their shared spaces and amplify marginalized voices in gaming. PikaChulita also raises money for various non-profit organizations and community members in need multiple times a year. She has raised over $25,000 for various causes within the last three years.
At the heart of every great brand is a powerful visual identity. That's why we were thrilled to partner with Doritos Change Makers in 2022 to give their brand a colorful refresh. We worked closely with their team to create a dynamic new website that captured not only the brand's spirit and energy but that of the featured changemakers.
Website
DIGITAL ADVERTISING
CLIENT
PepsiCo
ROLE
CREATIVE DIRECTOR - ART DIRECTION - DIRECTOR - WEB DESIGN